PATIENT RELATIONSHIP
SALES WORKSHOP

Led by Gentle Dental Care practice owner Adam Jaffa, this practical workshop explores how dental teams can improve case acceptance by building stronger, more trusting relationships with their patients. You will learn how to approach sales ethically and effectively, adapt your communication to different patients and treatment situations, create a genuine connection, and uncover the deeper needs and concerns that influence decision-making. The course will also examine the underlying dynamics behind patient hesitation, practical ways to overcome barriers to treatment, and how effective tracking and team coordination can create a more consistent and supportive patient journey.